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Brand Selection
Solving multiple needs at once
THEIR HAIR NEEDS AND PRODUCT CHOICES ARE LINKED TO THEIR CHOSEN HAIRSTYLES
multiracial
and look to Black haircare products and knowledge to help them
New Product Innovation: A Comprehensive Study of Product Introductions Men's Maintenance Brand SelectionCategory Pace setters What products have been introduced within the past 12 months? How are they performing? What can we expect? Opportunity Gaps. Experimenting With Products Just under half of consumers love to experiment with new hair and beauty products, with trends. Surveyed consumers have found new hair or beauty products over the past year, which meet their needs better than products they were using previously Product Innovation Overall, there
