The second one lets you pull something from the top four cards of your library, which is a decent number to make sure it doesnt fizzle by being all lands
Incidental lifegain in loads of Modern decks, from Dimir Midrange to Domain
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Because the Treasure token part of it isnt dependent on it being exiled (theres no if you do,) youll still make ten Treasures
This means they are less of a risk to play than almost any other card, the worst they can be is a wasted mana and a delay in your information and even in that situation they are still helping by effectively allowing you a smaller deck